The Motley Fool

Step 12: Pay It Forward

The very fact that you are reading this sentence tells us a lot about your character.

Clearly, you crave knowledge since you’re actively seeking information to increase your financial smarts and portfolio returns. Having gotten this far in this 13-Step primer, it’s likely you’ve acquired the skills needed to handle most money-related matters in a take-charge, bull-by-the-horns way. You have no problem picking out a decent bottle of red wine, are vigilant about using your turn signal, and are above-average looking.

OK, those last three are just hunches. Still, we think the world of you, Fool. And we think the world will be a better place now that you’ve gotten a bit more Foolish.

Have we sufficiently buttered you up? We hope so, because before we come to the grand finale of this motley Magna Carta, we have one favor to ask: How about paying it forward?

Put your checkbook away
The kind of „pay“ we’re talking about is much more valuable than writing more zeroes on a check or donating your lightly used kitchen doodads to charity. We’re talking about giving away a bit of your most precious asset — knowledge.

If we’ve done our jobs right (fingers crossed!), you are now on the path to financial freedom. Now you can help others do the same by passing on the important money lessons you’ve learned. It’s as easy as clicking sending this page (or any of the other 12 pages in this primer), along to a few friends or loved ones.

If each of us pays our knowledge forward — the money lessons we’ve learned here and in the school of hard knocks — we will improve the financial footing of someone we love and care about. But the giving doesn’t stop with one person.

The pay-it-forward idea is like a chain letter  (minus the absurd promises, over-use of exclamation points, and threats of doom befalling those who do not comply): If two of the people you tell about the importance of taking control of their financial futures tell two people and the process keeps repeating, after only about 27 iterations, everyone in Germany, Switzerland, and Austria will be on their way to becoming successful individual investors. After 33 iterations, we’ll have reached everyone on the planet.

And it’s all thanks to your original, selfless act of paying Foolishness forward.

More ways to pay Foolishness forward
If you’ve got more to give, consider helping a friend make sure they’re on track for a comfortable retirement, teaching a youngster in your life some basic money math skills, or helping your parents get their important papers in order.

You don’t have to come up with a way to pay it forward on your own. Ask worthy recipients for suggestions for how you might help lessen their financial worries:

  • Maybe a co-worker knows that they need better returns in their portfolio to achieve their savings goals, but is wary about stocks. Share the knowledge from Step 8 that though stocks can be volatile from year to year, investors with long time horizons have historically done well.
  • When your neighbor asks for a hot stock tip, instead show her how simple it is to discover great businesses.
  • Have a friend that wants to hop on the fast track to getting started? Clue them in to what you learned in Step 4.

Of course, this naturally leads to a very important question …

What’s in it for you?
Besides the warm-fuzzies and a few giant scoops of good karma, plenty. Paying it forward pays you back.

Specifically, there are three ways generosity is good for your mind, your wallet, and the world.

  1. It’ll make you smarter. First, we guarantee that you will get smarter by sharing what you have learned with someone else. Studies about the way we process information have found that 10% of what we learn is through listening, 20% takes hold when we get involved (or „own“ the information by taking notes and actively participating in the learning process), and a whopping 70% of what sticks in our brain for the long haul gets ingrained by the act of teaching what we know to others.
  2. It’ll make you happier. According to psychology professor Timothy Kasser from the U.S.’s Knox College, people who focus on generosity are happier (and healthier) than those mired in materialism. That’s right, we actually experience a psychological lift from helping others. A University of Oregon study found that giving stimulates the brain centers that tell us that our basic needs are being met (the foundation for success, according to Abraham Maslow — the man behind Maslow’s hierarchy of needs), letting us know that it’s safe to dial down our hunt-gather-hoard-guard setting. You don’t even have to write a check to get good giving vibes: Offering time or lending skills to a good cause keeps us from focusing too much on ourselves and connects us to something grander.
  3. It’ll make you richer. Another nice side effect of generosity is that giving has been shown to tangibly boost the benefactor’s bottom line. Research shows that people who are observed behaving charitably are often recommended for leadership positions in their professional lives.

Imagine the kind of movement that we could start if everyone reading these words right now did just one thing today to improve their finances. You are one click, one phone call, one conversation away from making financial freedom and stability a way of life. Thanks for paying it forward, Fool!

Action: Pick your top three. You’re stranded on a desert island (without your mobile phone), and you can pick three people to keep you company until your rescue a year from now. They must be living, at least an acquaintance, and not a celebrity (unless you have celebrity acquaintances). Quick, you have 15 seconds to name your top three. That’s a toughie, eh?

Here’s an easier one: Choose three people in your life (same criteria as before) who could benefit from a little Foolishness. Maybe it’s your spouse, a best friend, your grandparents, grandkids, bocce partner, or dog-walker — anyone you think would benefit from a few of the financial tips and tricks contained in these 13 steps. Got your names? Got their email addresses?

Send them an email with the link to these 13 Steps, jot something in the subject line (e.g. „Come Fool around with me“), and hit „Send.“ Pat yourself on the back — you have just made the world a better and more Foolish place.